Personalised fragrance manufacturer The Atlchemist Atelier eyes collaborative retail expansion

Maleeha Keenan

Opened in 2018, The Alchemist Atelier is the brainchild and client-facing manufacturer of Noustique – a Spanish perfumery joint venture produced by German property appliance company BSH Hausgerate and trend and fragrance major Puig. Headed up by two ex-engineers from BSH’s innovation section, Noustique and its brand name The Alchemist […]

Opened in 2018, The Alchemist Atelier is the brainchild and client-facing manufacturer of Noustique – a Spanish perfumery joint venture produced by German property appliance company BSH Hausgerate and trend and fragrance major Puig.

Headed up by two ex-engineers from BSH’s innovation section, Noustique and its brand name The Alchemist Atelier made available a €350 at-dwelling personalised perfume unit that enabled buyers to design and style and mix formulation from a assortment of pre-made accords and add-ins. The identical gadget was employed in its Paris keep wherever buyers could occur in and style their possess perfumes.

The Alchemist Atelier in France, Spain, Germany, Italy and British isles

Alvaro Suarez, CEO of Noustique, claimed the brand had not long ago expanded into 4 more markets beyond France – Spain, Germany, Italy and the Uk – and was now performing on a approach to get The Alchemist Atelier on the floor in these nations around the world.

“We are focusing right now on how to open some actual physical touchpoints for new international locations by far more collaborative techniques,”​ Suarez advised CosmeticsDesign-Europe. “We’re not likely to open up new flagships due to the fact, from a methods level of view, we want to be much more adaptable.”

Requested if pop-up suppliers could possibly be an option – touted by retail industry experts as a sturdy decision in a publish-COVID world​ – he mentioned: “Actually, we’re assessing various selections and ways, but yes this type of in-shop model or any collaboration with bodily touch points and verticals is on the playing cards. We’re seeking to see exactly where our strategy will healthy superior for people, from an experience viewpoint.”

Next Post

How the COVID-19 pandemic sped up beauty and fashion trends

Given the chaos and uncertainty wrought by the COVID-19 pandemic, trying to pin down the top fashion and beauty trends of a year hence feels as futile as trying to pick a living room wallpaper pattern while your house is on fire. But we tried anyway by surveying a range […]